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Graphic design pricing calculator

How much to charge for graphic design?

Specify final formats and revision limits; extra rounds should be estimated and quoted as added work.

One design project with two concept directions and two revision rounds.

  • Editable example assumptions
  • Cost-based, not a market rate
  • Before tax

Your assumptions

Editable example inputs. Replace them with your own numbers.

Work and time

Concept directions
Production hours
Revision rounds

Owner delivery time: 15.00 h

Job costs

Licensed assets

Goal, fees, and billing

Your quote result

Based on the assumptions you entered, before tax.

Exact minimum target price$642.86
Suggested rounded quote$645
Operating profit at suggested quote$195

Based on your inputs, not a market rate or after-tax take-home pay.

Cost breakdown

Owner labor
$400
Other labor
$0
Direct job costs
$25
Travel, equipment, overhead & other fixed costs
$25
Total fixed cost
$450
Show calculation and assumptions

(15.00 delivery + 1 other hours) × $25/h + $0 other labor + $25 direct costs + $25 other fixed costs = $450. $450 ÷ (1 − 0% fees − 30% margin) = $642.86 after rounding up to the cent.

Cost coverage: $450 ÷ (1 − 0% fees) = $450.

Owner pay is included as labor cost. Quote-based percentage fees are subtracted in the denominator.

Suggested equivalent: $645.00 per project across 1 project. Total quote comes first.

Compare your own scenarios

Enter and confirm your low and high total owner hours and material costs. These are planning assumptions, not market ranges.

Low scope

Add both values to compare.

Expected: current inputs

$642.86 exact · $645 suggested

High scope

Add both values to compare.

$

Enter a positive quote to see its profit and margin.

How to scope this graphic design quote

Start with the actual deliverable and billing unit: 1 project in the editable example. If the customer’s scope differs, change task quantities, hours per item, and billable unit count before relying on the result.

Costs to check

  • Concept directions: estimate the quantity and the time each one takes.
  • Production hours: estimate the quantity and the time each one takes.
  • Revision rounds: estimate the quantity and the time each one takes.
  • Licensed assets: enter the amount you expect to pay for this job.
  • Include your owner pay, travel, equipment use, overhead, and any helper or subcontractor costs that actually apply.

Worked example

Illustrative inputs, not observed local prices.

15.00 delivery hours + 1 other hours at $25/hour = $400 owner labor. $25 direct job costs, plus $25 other fixed costs, gives $450 fixed cost.

With a 30% target margin and 0% quote-based fees: $450 ÷ 0.70 = $642.86 exact minimum target price.

Where this estimate can change

Any asset license or usage scope is a separate agreement issue, not a universal price multiplier.

The result covers only entered costs and the owner pay target. It is a before-tax operating estimate; it does not establish a local market rate or legal requirements.

Before quoting

Confirm the scope

How many concepts, revision rounds, final formats, and licensed assets are included?

When work changes

Revise the estimate

Extra directions or revisions add production time. State their price or change process before work expands.

Billing unit

Price the full task first

The example covers 1 project. Divide the full quote by this count only when it matches what the customer will actually buy.

Source and method

This page uses the QuoteForProfit cost-based formula and explicitly labeled, editable example assumptions. It does not use an external market price table. Method updated 2026-11-06.

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