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Social media management pricing calculator

How much to charge for social media management?

Define whether comments, short-form video, revisions, and response hours are inside the package.

A monthly package with 12 posts, two platforms, scheduling and engagement, and a reporting block.

  • Editable example assumptions
  • Cost-based, not a market rate
  • Before tax

Your assumptions

Editable example inputs. Replace them with your own numbers.

Work and time

Posts per month
Platforms managed
Reporting and meetings

Owner delivery time: 20.00 h

Other people

Job costs

Monthly tools

Goal, fees, and billing

Your quote result

Based on the assumptions you entered, before tax.

Exact minimum target price$1,040
Suggested rounded quote$1,050
Operating profit at suggested quote$270

Based on your inputs, not a market rate or after-tax take-home pay.

Cost breakdown

Owner labor
$500
Other labor
$120
Direct job costs
$60
Travel, equipment, overhead & other fixed costs
$100
Total fixed cost
$780
Show calculation and assumptions

(20.00 delivery + 0 other hours) × $25/h + $120 other labor + $60 direct costs + $100 other fixed costs = $780. $780 ÷ (1 − 0% fees − 25% margin) = $1,040 after rounding up to the cent.

Cost coverage: $780 ÷ (1 − 0% fees) = $780.

Owner pay is included as labor cost. Quote-based percentage fees are subtracted in the denominator.

Suggested equivalent: $1,050.00 per month across 1 month. Total quote comes first.

Compare your own scenarios

Enter and confirm your low and high total owner hours and material costs. These are planning assumptions, not market ranges.

Low scope

Add both values to compare.

Expected: current inputs

$1,040 exact · $1,050 suggested

High scope

Add both values to compare.

$

Enter a positive quote to see its profit and margin.

How to scope this social media management quote

Start with the actual deliverable and billing unit: 1 month in the editable example. If the customer’s scope differs, change task quantities, hours per item, and billable unit count before relying on the result.

Costs to check

  • Posts per month: estimate the quantity and the time each one takes.
  • Platforms managed: estimate the quantity and the time each one takes.
  • Reporting and meetings: estimate the quantity and the time each one takes.
  • Monthly tools: enter the amount you expect to pay for this job.
  • Include your owner pay, travel, equipment use, overhead, and any helper or subcontractor costs that actually apply.

Worked example

Illustrative inputs, not observed local prices.

20.00 delivery hours + 0 other hours at $25/hour = $500 owner labor. $120 other labor. $60 direct job costs, plus $100 other fixed costs, gives $780 fixed cost.

With a 25% target margin and 0% quote-based fees: $780 ÷ 0.75 = $1,040 exact minimum target price.

Where this estimate can change

Client campaign ad spend is separate from your management quote and excluded from these assumptions.

The result covers only entered costs and the owner pay target. It is a before-tax operating estimate; it does not establish a local market rate or legal requirements.

Before quoting

Confirm the scope

How many posts and platforms, and are engagement, short video, client meetings, and reporting included each month?

When work changes

Revise the estimate

Additional posts or platforms increase production and scheduling hours. Campaign ad spend remains a separate client budget.

Billing unit

Price the full task first

The example covers 1 month. Divide the full quote by this count only when it matches what the customer will actually buy.

Source and method

This page uses the QuoteForProfit cost-based formula and explicitly labeled, editable example assumptions. It does not use an external market price table. Method updated 2026-11-06.

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