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Web design pricing calculator

How much to charge for web design?

Quote launch work as one project. Ongoing maintenance should have its own scope, frequency, and cost model.

One five-page site with migration, two revision rounds, and testing.

  • Editable example assumptions
  • Cost-based, not a market rate
  • Before tax

Your assumptions

Editable example inputs. Replace them with your own numbers.

Work and time

Pages built
Content migration blocks
Revision rounds
Testing hours

Owner delivery time: 35.00 h

Job costs

Stock assets and tools

Goal, fees, and billing

Your quote result

Based on the assumptions you entered, before tax.

Exact minimum target price$1,450
Suggested rounded quote$1,450
Operating profit at suggested quote$435

Based on your inputs, not a market rate or after-tax take-home pay.

Cost breakdown

Owner labor
$925
Other labor
$0
Direct job costs
$45
Travel, equipment, overhead & other fixed costs
$45
Total fixed cost
$1,015
Show calculation and assumptions

(35.00 delivery + 2 other hours) × $25/h + $0 other labor + $45 direct costs + $45 other fixed costs = $1,015. $1,015 ÷ (1 − 0% fees − 30% margin) = $1,450 after rounding up to the cent.

Cost coverage: $1,015 ÷ (1 − 0% fees) = $1,015.

Owner pay is included as labor cost. Quote-based percentage fees are subtracted in the denominator.

Suggested equivalent: $1,450.00 per project across 1 project. Total quote comes first.

Compare your own scenarios

Enter and confirm your low and high total owner hours and material costs. These are planning assumptions, not market ranges.

Low scope

Add both values to compare.

Expected: current inputs

$1,450 exact · $1,450 suggested

High scope

Add both values to compare.

$

Enter a positive quote to see its profit and margin.

How to scope this web design quote

Start with the actual deliverable and billing unit: 1 project in the editable example. If the customer’s scope differs, change task quantities, hours per item, and billable unit count before relying on the result.

Costs to check

  • Pages built: estimate the quantity and the time each one takes.
  • Content migration blocks: estimate the quantity and the time each one takes.
  • Revision rounds: estimate the quantity and the time each one takes.
  • Testing hours: estimate the quantity and the time each one takes.
  • Stock assets and tools: enter the amount you expect to pay for this job.
  • Include your owner pay, travel, equipment use, overhead, and any helper or subcontractor costs that actually apply.

Worked example

Illustrative inputs, not observed local prices.

35.00 delivery hours + 2 other hours at $25/hour = $925 owner labor. $45 direct job costs, plus $45 other fixed costs, gives $1,015 fixed cost.

With a 30% target margin and 0% quote-based fees: $1,015 ÷ 0.70 = $1,450 exact minimum target price.

Where this estimate can change

Hosting, third-party subscriptions, and content writing are excluded unless deliberately entered.

The result covers only entered costs and the owner pay target. It is a before-tax operating estimate; it does not establish a local market rate or legal requirements.

Before quoting

Confirm the scope

How many pages, content migrations, revisions, tests, and launch tasks are in the build?

When work changes

Revise the estimate

New pages or functionality change the one-time project quote; ongoing maintenance needs a separate recurring scope.

Billing unit

Price the full task first

The example covers 1 project. Divide the full quote by this count only when it matches what the customer will actually buy.

Source and method

This page uses the QuoteForProfit cost-based formula and explicitly labeled, editable example assumptions. It does not use an external market price table. Method updated 2026-11-06.

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